Ultra-Defining Curl Kit for Curly Hair

Our mission at LUS Brands is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This is why we incorporated the phrase "Love Ur Self" right into our company name - a constant reminder to embrace your individuality a little more each day.

We believe in quality over quantity, which is why our core product line is built around a streamlined 3-step system: wash, condition, and style with our all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look and feel your best.

That's why we put a lot of love into developing our curly hair products. We're all about honesty and transparency, not trendy marketing. We carefully select powerful and effective ingredients that actually work, leaving out any harmful or unnecessary additives often found in mainstream beauty products.

Our Ultra-Defining Curl Kit perfectly pairs our 3-step system with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. Customized for different curl types, this complete routine helps cleanse, condition, and enhance your natural hair texture for curls that are soft, shiny, and extra-defined - without any crunch, flakes, or residue.

Healthy hair equals beautiful curls, which is why each product in this kit is full of nourishing nutrients that repair, strengthen, moisturize and reduce breakage. Whether you have wavy, kinky-coily, or curly hair, this routine will bring out the best in your natural waves, curls, kinks, and coils.

Looking for definition without the crunch? Our Ultra-Defining Curl Kit is for you. It includes our Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and All-in-One Styler (customized by curl type) and Irish Sea Moss Gel. Hydrating, repairing, and curl-activating, these products work together to leave your hair soft, super-defined, and full of shine.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and that's why we created these products to help bring out the best in your own unique hair.

Our curly hair products are never tested on animals. They're also gluten-free, and dermatologist-tested and approved, so you can rest assured they are hypoallergenic, non-irritating, and suitable for sensitive skin. Curls don't have to be complicated - let us take the guesswork out of your wash day with our simplified curl routines.

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