Kerastase Genesis Blow Dry Primer for Weak or Damaged Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Genesis collection is a dual-action fortifying system professionally formulated to strengthen hair and reduce hair breakage due to brushing. Powered by Edelweiss Native Cells and Ginger Root, the collection helps to detangle, moisturize, and increase strength and softness.

Kérastase offers a range of salon-exclusive Fusio-Dose treatments that provide an instant transformation with infinite possibilities. Customers can make an appointment in their Kérastase salon for a personalized hair diagnosis.

The Genesis range includes the Nutri-Fortifiant Shampoo, which gently cleanses the scalp and hair, intensely moisturizes, and easily detangles, while strengthening hair weakened by heat damage and brushing. The Hydra-Fortifiant Shampoo gently cleanses, strengthens, nourishes, and detangles hair. The Renforcateur Conditioner intensely moisturizes and adds body, strengthens, and prevents split ends. The Reconstituant Hair Mask intensely nourishes, hydrates, and smooths, while strengthening hair.

The Defense Thermique Hair Serum protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. The Fortifiant Hair Serum strengthens hair weakened by heat and brushing, hydrates, and adds shine with a lightweight, non-greasy finish.

The Genesis fragrance is a bright, invigorating scent of bergamot and a hint of aromatic green, inspired by the energy flowing from modern colognes. The Genesis range is formulated to reduce hair fall due to breakage from brushing, while the Resistance range is for damaged to very damaged hair from chemical aggression, helping to repair the hair fiber's strength.

Defense Thermique Blow Dry Primer can be used on both damp and dry hair before applying heat styling tools. It is light enough to leave hair silky and shiny without weighing it down. To use, spray the product into palms and work from the nape towards the front hairline, blow-dry hair 50%, and then spray a light mist over the ends before finishing styling.

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