Kerastase Blond Absolu Ultra-Violet Purple Shampoo for Lightened, Highlighted and Grey Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to care for all hair types and all individuals, as well as the world we live in.

Blond Absolu, a part of the Kérastase range, provides instant care for the hair fiber and anti-brass neutralization to achieve that ideal cool blonde tone. Blond Absolu is formulated with ultra-violet neutralizers, hydrates, and fortifies the hair fiber for illuminated hair from within.

The Blond Absolu collection features several products, including: 1. Ultra-Violet Shampoo: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, enhances softness and shine. 2. Cicaflash Conditioner: Nourishes to instantly restore damaged hair, strengthens to protect against breakage and split ends, deeply moisturizes to soften hair. 3. Ultra-Violet Hair Mask: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, enhances softness and shine. 4. Cicaplasme Hair Serum: Strengthens hair to prevent damage and breakage, protects from heat damage up to 450°F, smooths hair to enhance shine. 5. Cicanuit Hair Serum: Strengthens hair damaged by lightening treatments, protects against breakage and split ends, hydrates to smooth hair and enhance shine. 6. Cicaextreme Hair Oil: Recovers and strengthens damaged blonde hair, reduces frizz and split ends, delivers a soft, high-shine finish.

These products are powered by Hyaluronic Acid and Edelweiss Flower, which strengthen damaged hair and protect and soften sensitized hair, respectively.

The Blond Absolu collection also offers a Fusio-Dose professional in-salon treatment, which provides an instant transformation and infinite possibilities for hair. Customers can make an appointment in their Kérastase salon for a personalized hair diagnosis and experience.

The brand also addresses common concerns related to lightened and bleached hair, such as brassiness. The Ultra-Violet Shampoo has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness. The product should be used weekly, as recommended by the hairdresser, and it does not stain or turn the hair purple when used properly.

Overall, the Kérastase Blond Absolu collection offers a comprehensive range of products and services to address the specific needs of lightened and bleached hair, with a focus on nourishment, protection, and enhancing the desired cool blonde tone.

product information: